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INFOMERCIAL TRICKS
The Oldest Infomercial Advertising Gimmick Not sold in stores is an advertising gimmick designed to get you to make an impulse buy. The strategy works like this: You see a product for sale. You hear that it is ‘not sold in stores.’ You are likely to conclude that since you can’t buy it in stores...

INFOMERCIAL TRICKS
Atypical Testomonies
Testimonials Are Powerful Motivators However, they are usually atypical — in some cases blatant scams. People in advertising use a variety of mind tricks to make a testimony more powerful. In addition, a common practice is collect ‘paid testimonials.’ They do this by paying people to try a product and offer their true feelings on...

You Get an Addictive Dopamine Rush When You Watch Infomercials The news is out: Infomercials are designed to increase dopamine levels in the brain. This is very significant because dopamine is highly associated with addictive behaviors. If you find yourself watching As Seen on TV products or home shopping channels, you just might be an...

Why do celebrities do infomercials? The short answer: Cold, hard, cash. Most people believe post-career celebrities are the only celebrities that endorse infomercial products. That’s not true. Justin Bieber recently signed a $3,000,000.00 2-year deal to promote Proactiv. Katy Perry, Jessica Simpson and Avril Lavigne were also paid about that much for similar deals. Investors behind infomercials...

The Truth About Shipping & Handling Fees Fact 1: Infomercial producers know that prices for the product, the more they sell. So they try as very hard to give you the cheapest price possible for the base product. However, they also would like to pad their profits. They do this by adding on–sometimes excessive–shipping and processing.

This commercial isn’t real, and neither are society’s standards of beauty: One of the common tricks infomercials sometimes use is Photoshop. If you look closely at some infomercials, you’ll see the same photo — just highly photo edited. This is how the parody ‘Fotoshop by AdobĂ©” was concocted.

INFOMERCIAL TRICKS
How to Avoid Infomercial Scams
Dateline NBC went undercover -- inside the world of infomercials -- to find out if they could produce a product that doesn't work. How Renegade Marketers Bring a Product to Infomercials They say 10% of infomercials are produced by renegade marketers...

With infomercials, it is hard to tell if the company or product will make good on each claims. So people naturally become excited when they see 100% satisfaction guarantee. To most people, this means that if they are not satisfied, they will get 100% of their money back. In the infomercial world, however, it is not so clear-cut...