#12: Celebrity Endorsements - 15 Top Infomercial Tricks

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Why do celebrities do infomercials? The short answer: Cold, hard, cash. Investors behind infomercials will pay celebrities big bucks to help them brand a specific product. If a celebrity endorses a product, a product receives instant credibility. This is because in the minds of most people, a celebrity wouldn't promote a product if it wasn't true. This isn't always true.

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