#13: Use of Complex Words - 15 Top Infomercial Tricks

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A popular tactic is using complex terms in infomercial. It works on your brain like this: Your subconscious sees terms or words it doesn't understand. Then, it tries to make sense of it by associating with something. Because the words often sounds scientific, your brain associates it with science. We have been told science is a good thing for reliability and truth. Therefore the product must be good. But, this isn't always the case. Remember just because someone uses big words, doesn't mean it is fact.

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