#14: Not Sold In Stores, Really? - 15 Top Infomercial Tricks

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Not sold in stores is an advertising gimmick designed to get you to make an impulse buy. It works because most people think if it is not in stores, they will miss out if they do not buy right now. It's designed to increase the urgency for ordering. The fact is most As Seen on TV items can be found on Amazon if they are truly remarkable.

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