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Infomercial Tricks

Why Celebrities Endorse Infomercials

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Why do celebrities do infomercials? The short answer: Cold, hard, cash. Most people believe post-career celebrities are the only celebrities that endorse infomercial products. That’s not true. Justin Bieber recently signed a $3,000,000.00 2-year deal to promote Proactiv. Katy Perry, Jessica Simpson and Avril Lavigne were also paid about that much for similar deals. Investors behind infomercials [...]

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Making an Infomercial Product for a Product That Doesn’t Work

Dateline NBC went undercover — inside the world of infomercials — to find out if they could produce a product that doesn’t work. How Renegade Marketers Bring a Product to Infomercials They say 10% of infomercials are produced by renegade marketers. Their goal is to make a quick buck from the least amount of work possible. [...]

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Infomercial Shipping & Handling Scams

The Truth About Shipping & Handling Fees Fact 1: Infomercial producers know that prices for the product, the more they sell. So they try as very hard to give you the cheapest price possible for the base product. However, they also would like to pad their profits. They do this by adding on–sometimes excessive–shipping and processing. [...]

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Infomercial Tricks: Use Big Words

A popular tactic in direct response advertising (infomercials) is the use of complex terminology to increase sales. It works on your brain like this: Your subconscious sees the terminology it doesn’t understand. It tries to make sense of it by associating with something. Because it sounds scientific, your brain associates it with science. We have been [...]

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