Home Comfort


Infomercials that advertise home comfort will pitch you on home comfort and leisure. There are other infomercials that focus on home repair. These try to make your life easier by automating tedious tasks at home. Lastly, home safety instills an underlining fear surrounding potential problems in your home, and attempts to combat those fears. It’s important to remember how they are going to sell you so you don’t buy something you don’t need.

Do I need this product?
Before purchasing, ask yourself if you need this particular product. Infomercials will try to tell you that their product will make your life so much easier; but that rarely is the case. Ask yourself what problems this particular product will legitimately solve in the home, how often you’ll use it and why. Mute the T.V. for a bit to think.

Products for the home often come with a guarantee. However, it’s important to read the fine print before you buy. This is because many of the guarantees come with conditions.

Don’t be too impressed if the product has a patent or is patent pending. As it turns out, you can get a patent for just about anything, useful or not. Also, infomercials will try to seem scientific by linking their products to universities and other places even though a relationship does not exist.

Everything Looks Better on TV
Remember, everything looks better on TV. The commercials for hamburgers for McDonalds; well they are presented in the best light possible. So too are infomercials. Remember, the levers and mechanics of the products may not work with the ease as portrayed on television.

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